The AI Roundtable:
Innovating in SaaS with AI – Product and Process

Beyond the AI hype cycle, a quiet revolution is underway in many SaaS companies. Driven by competition, consolidation and cost pressures, leading software companies are using AI to improve how they build their products, and the products themselves. 

By “quiet revolution” we mean carefully pursuing radical changes, like: 

• Closing the loop between customer needs and product requirements with AI-assisted prototyping, and continuous comparison of actual vs intended user behaviour by joining activity logs to stories and acceptance criteria 

• Using well-grounded LLMs to automate up to 90% of customer onboarding to complex, config-driven B2B software, reducing implementation time and errors 

• Immediately starting front-end, back-end and quality engineering from the same set of initial feature requirements, and using AI to keep the work in sync, e.g. automated updates to automated test scripts based on UI changes 

Based on our hundreds of customer conversations since 2023, the difference between innovating with AI and falling behind has little to do with AI itself; the technology is becoming commoditised. Among our customers, those making the most of AI are those who are truly agile and customer-centric, and flexible enough to rethink a process or product feature through experimentation. When they apply this mindset, using data they already have, AI unlocks new ways of working and new product features. 

 Join industry leaders and experts as we explore what drives this difference in value driven by AI across the Software Development Life Cycle (SDLC). This roundtable will provide actionable insights on: 

• How to make AI real and tangible to everyone in your business 

• Identifying where and why AI improves your process vs your product 

• Techniques for effectively communicating AI’s strategic benefits to stakeholders  

• Strategies that ensure ethical and secure AI implementation, driven by a clear understanding of AI’s limitations and risks 

• What matters when getting started vs scaling up the use of AI 

Whether you’re a product manager, developer, or executive, you’ll gain valuable knowledge to navigate the complex AI landscape and find a path to new value. 

Don’t miss this opportunity to get and stay ahead in the AI-driven SaaS revolution. Register now to secure your place. 

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